Industry Research


During this unit I have been researching in to studios and other outlets that I am interested in. I have tried to contact people to understand how they got into industry and if they had any advice as a graduate about to enter the “real world”. Below you can see some of the responses I got as well as the people behind the emails.

Reaching out to creatives and storytellers*

Marie thorhauge Torsiev

Maria thorhauge Torsiev is a danish character designer. As well as doing illustrations and background design. Torsiev worked in creating Cartoon Saloons “Song of the Sea.”

*Nominated for the 42nd annual ASIFA-Hollywood Annie Award: “Outstanding Achievement for Character Design in an Animated Feature Production” Song of the Sea (Cartoon Saloon).

**Nominated for the 43rd annual ASIFA-Hollywood Annie Award: “Outstanding Achievement for Production Design in an Animated TV/Broadcast Production” Puffin Rock “Night Lights” (Cartoon Saloon, Dog Ears, Penguin Books). (

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Character designs by Marie Thorhauge
A gif of Song of the sea. Below you can see the expression sheet Marie did for the Song of the sea. This is one of lots of designs. They are all incredibly beautiful and inspiring. This layout is something I should consider in presenting clear expression sheets.

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Here is another Song of the Sea character sheet.
Background design – Marie Thorhauge.
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I emailed Marie Thorhauge Torslev, she replied incredibly quickly and revealed a lot of insight in to how she got into freelancing. I love her work in Song of the Sea. She emphasised making work which you like to do and play to my strength. She also says how much she enjoys working freelance but the stressful side is the legal stuff. Overall what I am going to take away from Marie, is the idea of making work that I like to do. I want to stay passionate and doing work I enjoy dosen’t feel like work!

Beth Witchalls

Beth Witchall is an animator who works for Cartoon Saloon, now in the position as Senior animator assistant on the upcoming Cartoon Saloon film ‘Bread winner.’ I wanted to ask Beth for advice because she has been working as a character animator at Cartoon Saloon. It would mean I get some useful insight into how I could end up working for such a studio. Below is a GIF from Puffin Rock, a children’s series on netflix which Beth Witchall has worked on as well as Song of the sea.¬†giphy.gif

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I did message back asking if you could give some feedback to an example of work, however she hasn’t replied. I can understand as I am sure she is so busy! She gave some interesting advice about internships, having a “solid” showreel and displaying my skills. Like Marie stated I need to play to my strengths and show these strengths.

Izzy Burton – Blue Zoo

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I had contacted Izzy Burton over summer, she got back to me with some fab advice. She states she didn’t think her work was good enough to approach certain studios, and she advised me not to think like this! She also states about Instagram, I have set up one over summer in order to keep actively working for exposure and to force me to keep drawing! ūüôā

Raymond Briggs

I contacted Raymond Briggs for my dissertation unit, but I asked him about storytelling and as this is something I consider a huge passion it was also relevant for this industry research. He was not able to answer the questions to a “faceless writer” but he gave me some great advice to do the work! I think it’s a hint to not procrastinate!


Gif from The Snowman.


I loved this so much it’s currently framed and hanging in my room!

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After going to FAFF Festival, I wanted to contact¬†Lead Animator – Carlos De Faria on the Moth Collective creation, ‘The last Job on Earth’, which they discussed at the festival! Sadly Carlos De Faria never got back to me but it was still good as it shows how going to these festivals allows me to open my eyes to new and brilliant creatives.

Р Knowledge of business start-up and freelance activities including, for example, tax, finance and legal frameworks. (Marking Criteria: Research, Analysis, Subject Knowledge)

In depth research into freelance specific taxes, legal considerations and financial framework. ‚ó¶ Research and compare day rates to your own, and provide a custom template, or live invoice.


As a student a bout to graduate it is my responsibility to read and learn about freelancing and tax to prepare. By educating myself on these topics I can feel more confident entering the industry.

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Freelancer is a website which allows me to see if anyone is after any animation work or competitions. Looking at websites like this allowed me to see what sort of work clients are after currently. Where I could possibly go to check out any jobs. 
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Upon researching I also discovered this website which shows freelancers and the amount they charge per hour you can see with the different amounts people charge and their portfolio of work. Interestingly here we can also see the feedback from clients who worked with them. 

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This website allows freelancers and employees rate studios which allows you to see exactly how studios treat their staff.
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I have worked out the current budget I live on, or will need to live on; I have skipped all that does not apply. It is vital to understand how much your lifestyle costs you as a freelancer you need to balance out your earnings with this. See below to see how you cost your day rates. As I am still living at home and expect to after uni, I can cut some of the costs or rent.

Day Rates

When you are not a professional you are not sure what you should be charging to clients, however determining the day rates is important because this is how you are supporting yourself. To determine your day rate it is important to understand the budget. If you see above this is the current budget. Now I have found out the budget I need to understand the the amount I need to be charging to survive.

Usually when it comes to working with clients you are either working for service or product. As an animator I am selling my service. People will be purchasing my time.

Time + IP = Value

IP: Creativity, your experience

Time : How much is your time.

As I said above, currently I am living at home meaning there not as much pressure for covering huge rent bills, but if I were to work as a freelancer I may need to consider some of these costs.  Such as Hospitality, coffee face to face meetings, Legal costs, accountancy costs, Business credit card changes, Bank charges and Loan repayment. Quickly there are other factors to consider.

For Example to work out Pay rates: 

 Personal + Business Expenses = Turnover

24k + 12k = 36K (To survive)                                                                                                                    Which means 3k minimum a month

36k divided by the amount of time you are going to work (Minimum of 227 days) 

 £36,000 ÷ 227 (days) = £158.59 a day

Rounded up Р£160. This is how much you need to earn a day

Now divide this number by how many hours you work a day (8 hours for instance)

£160 ÷ 8 hours = £20 an hour

In this example the rates would be the following:

Monthly Rate: £3000

Weekly Rate: £750

Day Rate: £160

Hourly Rate: £20

My Day rate based on my budget

As I discovered above the cost of living currently is £18424 (with national insurance) if I do the above calculations I should be able to work out how much I should be charging to survive.

£18424÷ 12= Monthly I need £1535.33 to survive 

We need to divide the yearly amount by how much I earn a year to work out further.

£18424 ÷ 227 (days) =  I need to earn £81.16 a day (round this to £82)

£82 ÷ 8 hours = £10.25 an hour to survive. 

To summarise

Monthly rate: £1535.33

Weekly rate: £383.83

Daily rate: £81.16

Hourly rate: £10.25

Starting out you should be on £100, £150 a day as a junior animator Рwhich puts me in the profit. But it is also important to understand that as a freelancer you may not get consistent work. With the more experience the greater the day rate will increase, after 6 years the increase could go up to £250. An hourly rate is down to your skills and expertise. If we look at what other animators are promoting themselves as it can make clear the competitive price can be anywhere between £20-£60, and whether the price above should be increased slightly should be considered.

But when talking about rates with clients, you have to learn to be comfortable, open and upfront about how much you charge and why. Don’t be afraid to negotiate and have confidence in yourself, your abilities and how much you’re worth.


Tips for freelancing


When it comes to creating you need to have the ability to see how long something will take you to make something so you can charge correctly. If it takes you 5 days, say 6 days as a cushion. 

When it comes to creating work for a discount or free, consider if it is of worth . Will it give you exposure? Will it allow you to create networks. Sometimes these advantages aren’t enough and you need to be harsh with what you can afford.¬†Don‚Äôt undercharge¬†Min wage : ¬£7 (in London ¬£9.80), when it come’s to your work you are providing your time as a service. It will be you who will loose out not them. Stick to the correct rates you have worked out.¬†

“If what you are offering is something unique then, you will be worth more. However if you are mainstream and do something that 20+ you are not as valuable.”¬†

How you market and brand yourself, can change the impression you give. Having sophisticated online presenese, and clear websites will make you more desirable as a brand. This does effect the way clients see you so making sure you are represented well. You need to look as though you are providing high end quality, this impression will reflect on how much you can charge.

Animation will be your service, you are a supplier. Delivering content to clients is important. How you manage that relationship will be your success or failure. There are many animation courses/graduators/animators out there. It is not always the best and most talented animator that gets the work, it is the ones who communicates, remember you are a service industry, client relationship in order to get to do your craft.

When I graduate the type of business will affect what I need to organised. Freelance./Self employed/ Sole trader.

If you are self employed Register with HMRC within 3 months of trading, otherwise you will be fined!!

National Insurance ¬†–¬†When you are self employed you need to play class 2.¬†If you are employed at two jobs then you have to pay NI X 2.¬†If you are making less than 6k a year you don‚Äôt need to pay NI.¬†Also need to pay Class 4 NICS on your profits.

If you want a successful freelance career, you must be a generalist and a problem-solver. The more parts of the animation process you can master, the more useful you are to an employer or a client. Animators often double up as storyboard artists and character designers. Source


Aside from working on you own, working in a partnership is also really advantageous. Each partner is responsible for all the debts. Even if one of the partners wants to leave the debts is still equal, you need to negotiate with the partner if they leave about the remaining licenses to the work.


There is advantages to working with someone, it isn’t as lonely could be more fun. I could make a partnership with Alice!

Incubation at Ravensbourne

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After graduating I would like to get a job and gain experience and keep improving my skills. One day I would like to stat my own studio with Alice. I need to consider how much this would actually cost, Ravensbourne offers the incubation area which is somewhere to consider to start up a business.

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Screen Shot 2016-12-12 at 20.19.18.pngThe incubation area allows graduates and students the chance to nurture any business ambition. As a student of Ravensbourne I have the chance of discounted pricing with Incubation Lite. The incubation offers buisnesses up to 4 days a month of desk space as well as other perks. Being able to come to industry talks, access to technology at ravensbourne and advice.

  • Business advice with Incubation experts.
  • 1 hour private meetings to discuss business needs.
  • Advice on patent searches and intellectual property protection.
  • Each company can introduce themselves, their goals and their passion.
  • Ongoing, or future projects, can then be discussed amongst the Incubation companies, to see if new ideas, approaches and actions can be found.
  • Companies can think about how they could collaborate with other Incubation companies.
  • Each month businesses can meet with Incubation experts to discuss potential business plans.
  • They can get advice on patent claims and legal issues.
  • We discuss marketing ideas and sales advice.
  • Catch up on latest recommendations on business practices.

Useful Resource

Useful Resource 


An invoice is a record of payment details, acting like a receipt it is important to use invoice to process the dealings of work. It is the seller who provides the invoice to give to the buyer. A contract between me and my clients. The contract’s requirement is for you as the freelancer to get the work done. Their side is to pay you. The invoice must include certain attributes that makes the details of the deal clear. You need to keep record of the invoice in the event the company does not pay the transaction.

Information that should be included: 

The date/invoice number:  The date you are issuing that invoice

Your details:  Your address, name, what you do.  This will establish again to the client who you are. You can add your VAT number or your limited company number. You have VAT if turnover is greater than £83,000. Getting a VAT can create the illusion you earn this much. You can claim back the money if you do not earn £83k or over, It makes you look better. As mentioned before first impressions are vital!  Limited Company РLimited liability, any debts isn’t yours it belongs to the company. The company will have those debts. You will have to register the company at company’s house. So if you have a company and that company goes bankrupt they will not be going after you they will be going after the company.

Supplier details:Supplier name and address – that’s you, the supplier of services”Source

Customer: Customer details, anything which needs to be stated (specific department for instance) Ensuring that this information is correct, enforces who you need money, this can help record anyone who does not pay. 

Describe work : Explain the work you did, being as specific as possible.

Amount due: Without 

VAT: Leave £0 unless you earn over £75000

Total Due : The total amount you need paid. 

Terms of Payments: Adding terms of condition is very important, as this invoice is a contract. You need to ensure you are protected.¬†Copyright claim on your invoice, who does the work belong too? You automatically own the copyright as the freelancer. You may license it, you may sell it, you may choose to work it. “If you work for a company, in the contract it will state it belongs to the employer. You can charge to assign that copyright. Say you only give them the rights to use a logo on a business card or letterhead. But now he is making t-shirts/movies, well you only got paid x for the little work so is it fair?”¬†Payment terms and details. You offer them 30 days credit. You are literally loaning them money, as you wait to get paid. You can offer discounts for early payment. That is up to you.¬†

Make sure you establish that all payments are due within 30 days of the invoice date. And where the payment should be made. A.K.A via bank transfer to the following account: Pay it into the bank. This includes any details required for them to make this transaction. Make sure they know that Cheques are not accepted, you could lose it, bounce it.

You could ask for money in advance, on delivery.It is a contract, it is legally binding. Make sure you get those terms and conditions ready.

“When you start talking to clients, you’ll soon realise that one day/hourly rate won’t suit everyone. But it’s wise to charge high first and be prepared to me knocked down on price. Therefore, know your ultimate minimum hourly rate, i.e. the lowest you’re prepared to go and stick to that” Source

“Taking care of other things like administration, invoicing and other day-to-day tasks. Make sure you account for all those non-billable hours when coming up with your rates.”¬†Source


Invoice Template.


Here is the template for my Invoice. As a template this is subject to change, but after doing the research I now have a greater understanding of how to process work, and how to protect myself against any situations which could prevent me getting money.

In the event of no payment!

Step 1.

Send a Reminder – send out a 2 day remainder before the end of the 30 days. Send out through email, do another copy of the invoice, Keep all records of emails. So it is evidence if it does go wrong.

Step 2.

If after the 30 days wait one more or two days, if nothing has been sent, email again saying it is overdue. Try calling in a week if nothing else.

Step 3.

Wait reasonable time. Repeat

Step 4.

Make a calculation on whether you want to do business with them again. Maximum of another 30 days, then make your decision. Tell the client/ call him explain you are going to take him to the small claims court. You can charge 8% per day for late payment. AND also the cost for taking him to small claims court.

The small claims court.

Easy to do, either download or do it online

The threat is often better, as it scares the client in to paying. You can reclaim your costs for the time lost. 


You are taxed on your profits, as a freelancer you are expected to keep document and report back to HMRC at the end of each tax year.

End: 5 April TO 31 January following year

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It is important to keep record of all outgoings,  If you reduce your profit you will pay less tax. I must make sure to keep accurate account otherwise there could be penalties. Remembering to document of Outgoings, purchases, rent, salaries, stock, financial outgoings etc.

I am planning on working from home at some point in my career this is good as If you work from home you can claim a proportion of your costs for things like:

Such as heating, electricity, council tax, you’ll need to find a reasonable method of diving your costs, eg by the number of rooms you use for business or the amount of time you spend working from home.

However it is important to be reasonable, if you get questioned they will go through everything

It is important to declare on the beginning of the new tax year, If late you will be charged interest. Up to £11,000 tax free.

How to work for youself

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If I am working for myself I must tell .GOV so that I am paying correctly into national insurance and income tax. I didn’t even realise this until this research which proves how useful this research has been!

I will mostly likely become a Sole Trader if I do leave uni this is what most graduates and creatives will do. Being a sole trader I will need to pay certain tax which would be different if say I was a limited company.

You’ll pay Income Tax and Class 4 NI contributions via the information provided in your Self Assessment, whilst there’s a number of ways you can cover your Class 2 NI contributions, paying monthly via Direct Debit amongst the options available.


Useful tips to from the guardian about surviving as a freelancers.

Useful Resources! 

Creative skill set

Animated women

Animation UK

Anything to be produced, or any rights. Trademark is the rights

If someone who has ripped you off as you have done that drawing, you’ve got evidence, keep all your sketches of your drawing, and the fact you have emails

Small claim

Copyright lasts my lifeline + 70 years

You can pass it on to other people in will



CV Design with Image 1.


CV Design with Image 2.


CV Design with Image 3.


Above is my CV I created, I used a grid system so the typography on the page was set and more presentable. By having this divide on the format meant I could use the left column to put examples of my work above you can see several variations with different imagery of mine. I love the CV design 2 as I feel it has enough negative space to keep the CV design still balanced and clutter free. I need more experience for my CV, as I fear I am lacking it. I am also considering maybe getting rid of the rating of skills, as I don’t necessarily need them. Yet, it is a good way for prospective clients to quickly take in information.

My LinkedIn

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Proudly at “expert” on profile strength I am trying to keep my LinkedIn up to date and relevant. Until I create a final website I have chosen to put my Instagram in my summary so that people have a chance to take a look at my work. I agree that I need a better bio as it is a bit generic right now. I will be spending some time working on this and updating it as soon as possible.
From doing all this research on people to find, someone from Cartoon Saloon (Irish film studio) has been looking at my LinkedIn. It shows how LinkedIn is still so useful in allowing people to learn about me as a person.
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Here you can see some of the animation studios I am currently following on linkedIn I am adding more and more studios as I have been researching this term.


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I have asked to join the following groups on LinkedIn. Following these groups I will have extra resources on LinkedIn. You have a ‘database’ of potential connections with experience. You can meet others in industry, communicate¬†and learn from each other. You can find and share greater content on the group which could help in my studies and self development.

Business Cards

Part of the requirements of this unit was to begin to look at self promotion. One of that being a business card. These little beauties can help you interact and connect with people at events. We had many people come in for talks in animation this term, a lot of them said you don’t really need a business card, showing a showreel quickly on your phone. But sometimes leaving a ‘leave behind’ is a good thing! You leave something tactile, it can be a good reminder and it also creates a positive first impression.¬†It creates the impression of organisation and care in your overall image in your working life. According to my research the most successful cards are usually the ones which are expensive (which is most likely not the case for students) oversized or uniquely shaped! With these tips for success in mind I should aim to create something which is rememberable; below are some of the buisness cards which I think are really cool on researching.

Animated buisness card! As an animation student incorperating some movement could be fun. Below is a video which explains how this illusion works!
Creating buisness cards that dosen’t stick to the conventional rectangle/square shape is another way to win recognition. Simply design a shape you want in dotty lines and cut round the original square to create more bespoke cards. I love this whale design here!
This buisness card was really effective for showing a mini selection of work. Opening up and displaying squares of work is a good way to show a range of work on one buisness card.
This isn’t the most creative design. But what it does show is the idea of using a stamp. If you create a stamp you can praticilly print it anywhere! Which is handy if you ever find yourself needing to quickly make a buisness card, print it everywhere or anywhere heehe! Also with a stamp the design will always look different and handmade making it feel like more effort was put in.

I created a custom stamp for a project I did in foundation! It was really fun and everyone was different. So perhaps this could be something I bring back for my own proffessional buisness cards. I could even cut a a shape from it.

Authors Own My buisness cards I designed for a previous project. Created with a handmade lino print.
Authors own Hand made buisness card I created for an old project. Made with handmade lino print. Look at those colours.
Talking about colour, these cards are fun , different and playful! I like the variety of shapes and designs from this one person. This is also something to consider, should you have one of the same or lots of different designs.
Lastly here is a more simple design, pressed – I like it because it demonstrates the art style of the artist.

Above you can see *Mei’s* Photos of the buisness cards we received at the BBC, (we shared them) It goes to show how buisness cards are still relevant!



Business Cards


I decided I wanted to make a variation of shapes of business cards because I think it is tactile better! And after all that is what a business card is for, leaving a reminder but actually giving something they can keep!

Close up look:





I need to add my website, and some of these may need tweaking but I think as long as I am playful with it and it is clear with the information I can get across my passion!

Websites and social media online presence.

As with the buisness cards, I wanted to take some time to begin to look at websites. Websites are still very relevant; infact in the world of online presense is dominated by social media but keeping a websites has it’s perks!

  • A website should be the hub which connects all your social networks together. It should be the primary place to show your work.
  • Maybe on the website have a place where you can blog, this way you can also sell yourself as a person as well as your work. Integrating this into your website will also make sure you update your website several times a month to post what your doing.
  • “Make sure to post all past works and achievements” (For example I could post my BBC work) As well as any reports about it, competitions I’ve entered. Showing your active presence shows employers further what sort of person I am. ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† (Source:
  • “Other taboos include poor grammar/spelling mistakes (54%), mentions of alcohol consumption (47%) and religious posts (26%)” ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† Source:

  • “A study from Optify has revealed that the top three spots in the first page of a Google search get as much as 58.4% of all clicks! To attain that, you need to make your online presence felt with ongoing engagements in online communities, discussion forums, social network sites and blogs ¬†Source¬†

  • On your website every page should make the viewer want to act on something. Make sure every page is useful and considered.
  • Consider Mobile format. Meaning your website should be mobile friendly as it is here where a lot of people may quickly check out your website, or even if you are at an event and you want to show your website. You will be using your phone to quickly show, therefore considering using a website to make mobile-friendly version of your website or asking a web design. (At ravensbourne perhaps I could ask the web design students more about this!)¬†
  • Spend time in promoting yourself, you shouldn’t just create a website or create a blog without putting the work into promoting it. Use the social platforms with the greatest followers, be incentive and put the work in.
  • Use somewhere to dedicate a place in the bio, a bio can be important to get across your personality and your passions!
  • “In a recent survey, 92 percent of consumers said they would prefer to get information from a business‚Äô website instead of their social media page.

    And in that same survey:

    • 88 percent of small business owners agree a website has made it easier for customers to find their business.
    • 97 percent would recommend having a website to other small businesses.
    • 84 percent say their website is important or critical to their business.”


  • Use Giveaways to gain more followers! Everyone loves a freeby therefore using social media to promote a giveaway could be a good way to gain more exposure. You want people to engage with you, therefore doing a give away is a really good way for doing this! Giveaways also allow for a conversation amongst followers.
  • If you are going to blog, make sure you are regular. To get exposure maybe post blog entries as a guest on bigger well known bloggers.
  • Consider your fans, if you have built a strong enough fan base, selling merchandise from these true fans could equate to a side¬†income. Making sure you consider these fans could help make your brand stronger.
  • Think of your voice, whenever you are online. Be kind; be considerate and be clear with the what you want to voice.
  • Try to appreciate others work and share it! Getting recognition for other work could help you build relationships which could be useful later at some point.
  • On your website you could make sure self look more passionate or resourceful by writing papers or articles on a blog on your website. It makes you appear like you are seeking in to the current market, are passionate on your subject area and also it gives the opportunity for getting clicked into from google.
  • Ask for testimonials from Clients you have worked with to feature on your website. For instance I could ask¬†the BBC to comment on the project I did for them.
  • Don’t make your website cluttered. Again be considerate.
  • Get a grasp on search engine optimisation! Where you website is seen gets you more exposure.
  • It is very competitive online, as so much content is available. Therefore you need to create a brand that captures the audience attention.
  • “Remember that your initial goal is to build a website, and simply be ‚Äúonline.‚ÄĚ You can refine its appearance and content over time, so do not feel as though that first homepage you put online is going to represent your company in cyberspace for perpetuity.” ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬†¬†Source:

Research Sources:

Source 1

Source 2

Source 3

Source 4

Source 5

Source 6 

Those are just some tips! Below I will be looking into some websites which I think work well! This will help me consider my own online presence. As the above research dictates, the first website I create will not stay as it is forever, it will be edited as more content is made. I want to keep in mind the sort of brand I am trying to represent.

Examples of beautiful websites!  

Cartoon Saloon : Click here to see website – Animation Studio

Cartoon Saloon as I have mentioned quite frequently in this blog, is an Irish animation studio. There work is incredibly beautiful (as are their stories). But I particularly love their website! When you open it you are immersed in a colossal preview of selections of there work, which change. This is what their brand promotes, the masterpieces in there shots. This is why it is perfect to open up there websites like this. The interface is clear and easy to navigate. They know there audience and they promote themselves wonderfully! Screen Shot 2016-12-10 at 16.44.13.png

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Marie Thorhauge : Click here to see website 

Concept Artist, illustrator and background design. Freelancer.

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I mentioned Marie Thorhauge’s work above as I contacted her, and got a reply! Her website is also another example at how beautifully you can promote yourself as a freelancer. To enter her website, like Cartoon Saloon, you are dominated by a beautiful example of her work which is full screen size. As you go into her website again it is very clear. Also the website itself is simple, only the work stands out. I like the about page! The way she includes a personal anecdote about her name. ¬†Thorhauge also posts WIP which I love to see!

The Drawing Duke: Beka Duke – Illustrator and comic artist

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“The Drawing duke”- A.K.A Beka Duke, demonstrates how you can use a platform like Tumblr effectively to promote yourself as a website. Again there is a dominating picture with a summarised version of work. Simple definition of work and a easy interface to scroll through. What wasn’t good however is underneath this image is the work which I didn’t realise. So making clear where the audience can look is important.*

Briony May Smith : Illustrator Р Click here to see the Website 

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Screen Shot 2016-12-10 at 16.38.45.pngHere is my last example, Briony May Smith who creates magical illustrations. Again I want to point out how simple the website is, predominately white, it allows the focus to be on the work. The website is not cluttered, but organised! It is really easy to navigate!



* Look at creating my own brand, that includes my own handwriting, maybe edit business cards to have my own handwriting. I want to be less technical and more creative!

Online Presence: A look at my Instagram

For this term I decided I wanted to begin using Instagram, which I had never used before! I am hoping by next year to get 100 followers! Currently at 78 when writing this ūüėÄ I chose this platform as I felt it was a perfect platform to create a sort of portfolio which I could show anyone who was curious about the work I have been creating. It is amazing to be able to have a feed of other great artists which continue to influence me to keep creating! I need to still tweak certain things, and regularly post to promote myself.

When I was on instagram it became apparent I did’t really have a profile picture which promoted my work. Below you can see some artist who created there own illustrations based on themselves. I luckily sketched a portrait on an envelope and decided to use this as ¬†my profile picture.

Here are some examples of illustrated profile pictures (As well as quick and snappy Bios)

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Below you can see my current profile picture.

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Close up: Inky self portrait for my instagram profile picture.

Another issue I had on instagram was the balance of work and photographs. I want to promote myself as an artist as well as my work. Here you can see Phoebe Wahl a talented artist who regularly posts a mixture of personal photographs and work.

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Currently my instagram is of only my work and I am worried it is starting to appear rather lifeless! I may consider to post odd posts aside from my work so that I can really promote me as me, after all it is me who is behind the work! (Not the work behind me) On the flip side I am still trying to promote myself for my work so I think I will continue to post work, until I have more followers.

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Current Profile on instagram.
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I’ve also been trying to post more things which are themed around me as well!

Different sectors of animation

I will be using this space to put in any sectors of animation that I have identified! I want to see the different ways animation can be made, can it be used as a tool for education or for promotion? Here I shall put some of the possible pathways for animation and whether it has to linger to its normal walls of TV/GAME/FILM or if it can break free!

Creative Skillset

Creative Skillset has dissected the animation industry – which I am going to show here because it is so informative to see the current situation! Below are some of the most relevant facts and figures into the industry right now.

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Source   РWe can see by where there is a shortage on the left here it states there is a skill shortage of Animators, which is good as this is something I want to go into. Promoting myself then is important to use the term animator clearly. Using these facts will help me to promote myself clearly.
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Source   There is still a lack of diversity in certain areas of industry, luckily there are lots of organisation for Animation Women. This could hopefully allow me to one day to have some opportunities.
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Source  This shows how there is a huge percentage of industry  in based in London, where some places have 0% opportunity. When it comes to graduating looking at London could be the first place to begin.

Resource to look at 

Animation UK PDF  РVery informative PDF about the animation industry currently,

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BFI Source РThis graph was created to demonstrate how tax relief has allowed for an expansion on British animation. It is exciting to see how the animation industry is growing!

Pottermore New Interactive Quiz –

Pottermore ( is the website by J.K Rowling which includes content behind the Harry Potter World, from the story, to concept art to news etc. This website also have a whole section to “sorting”. Here you can be sorted into you hogwarts house, learn what wand you would own and your Ilvermorny house. You are sorted by an interactive quiz.

On the 22nd September 2016, J.K Rowling released the long and awaited “Patronus” Quiz! Here you go through beautifully animated forest while answering multiple choice questions. Below you can see my profile on pottermore

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My Profile on Pottermore


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Interactive Quiz with beautiful animated content!
Using a 3D environment, the Pottermore quiz have allowed a mixture of interactive, literacy and beautiful creature animation.
Beautiful camera work around the simple design!
To discover what your patronus is, you are whizzed around the forest whilst being asked to choose between certain words. After this you are given your patronus! 







I got a Dolphin!

The experience is truly magical if you haven’t tried it I would highly recommend you do ( as its really nice to see how animation is being used in newer ways. I tried to do some research to find out who created these beautiful animation and the idea but I couldn’t discover anyone as of yet. I did discover, Anna Raffery. (See below).

“Anna Rafferty
Director of Product, Creative and Content

Anna Rafferty oversees the creation of product and content for Pottermore on its digital and physical platforms. In this capacity, she oversees creative, product and technology teams who refine existing product, develop new product and innovate to meet the needs of Pottermore‚Äôs vast global audience. She has won multiple awards for digital storytelling including Webbys, Lovies, and BIMAs and is a Fellow of the Royal Society of Arts.”



As a brand Pottermore, which is incredibly popular, have begun to create quiz with beautiful animation to spark the imagination of Potter fans! It is exciting that Raffery’s job is to direct such content as this, creating a new sector as digital storytelling. The target audience is for Harry Potter fans¬†and also internet users. Its the idea of creating a hub of diverse digital content in one place. In this case it is for literature who knows what else this could explore. There was so many amazing comments about the animation, which shows this is an appreciation for this.

Reviews of the Interactive Experience

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What this shows is how creating an interactive experience from Harry Potter has brought people to not only appreciate the imagination of J.K.Rowling but the people behind it as well. The animation is beautiful and it has started a conversation about the impact on experience animation can bring.

Educational Animation

With education as important as ever, interweaving animation can enlighten children in new ways. Education can be improved with inspirational animation, and with such social platforms as YouTube it is easier than ever for children to learn while enjoying. Source

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There are tools such as this one ‘Go Animate’ which allow teachers to prepare an animation ready to show children via custom choosing.
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The science vision funded by Nasa, is a specialist in Biologist, working on visualising to improve science education.   This shows how animation can be used for something completely unrelated to the sector it remains in.

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Animation is being pushed here in order to present animation in a clearer more educational that previously envisioned. This is not for children, but for higher educated people meaning the animation more sophisticated a realistic. It is such innovations like this that could really aid the scientific areas of this world. Presenting visuals can help come up with new ways of problem solving.

“The Science Visualization Lab is¬†located in the Biomedical Communications unit, Department of Biology at the University of Toronto Mississauga. Our research focuses on the¬†creation, testing, and dissemination of new visualization strategies for improving life sciences¬†education. These strategies include linear narratives, interactive study tools, and digital games.” Source

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Educational Language videos

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There are growing more and more animated content with the sole purpose to educate children new languages, older audiences also watch to learn basic vocabulary of another language.

As well as older target audience children also react well to animation, on YouTube there is a huge array of educational children videos. One type of these plentiful content is for learning languages. These animations are popular and very useful to show children.

When Howard Davies-Carr uploaded a video of his two children on to YouTube, he thought it would be seen only by his sons’ godfather and a few friends. More than 400m views later, it has earned him well over ¬£100,000.

The clip of one-year-old Charlie mischievously nibbling his three-year-old brother Harry’s finger, known as “Charlie bit my finger ‚Äď again!”, became a global phenomenon.


Using YouTube can actually be rather lucrative! With such YouTubers cashing into millions, it should be stated that YouTube can be an effective platform for your animations to be seen. Creating child friendly and beautiful animation can make for an opportunity of getting 1. A fan base and 2. a revenue.

Ted-Ed uploaded the above content, showing even how this educational platform is utilising this platform using animation. With lots of different episodes with different content; such as “Why do cats act so weird?”(See below this video have reached2,477,509 views) ¬†and “Why elephants never forget.”

Promotional/ Charity Videos

At last, here is the sponsored video that, as part of the 2013 Ride To Conquer Cancer, raised $15,497 for important cancer research. ¬†“We’re hoping to raise $20,000 for cancer research by making a whiteboard animation, and selling advertising space in the video before we film it.” Source¬†Animation is a great way to raise awareness, this particular video sparked enough money as $15k, which is insane!


Quickly I wanted to exclaim how radio stations are using social platforms and their websites to feed more visuals in. This was done last term when we worked for the BBC for the weather series. When we was invited to the networking event, the presentation also verified how they were striving for a range of creative artists. This means there is a greater demand for a sector which you wouldn’t thing needed visuals. With keeping fresh certain sectors are requiring more content!

Picture I took at the BBC radio 4 event, it demonstrates how they are seeking new ways to link up their audio with visuals! It’s an exciting avenue for animators alike!
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Our animation for BBC Radio 4

¬†Pitching a Child’s Series – Online streaming websites

Pushing aside TV and Film, we must make way for the new kid in town. A.K.A such online streaming hubs as Netflix. Netflix an online streaming, pushing for more and more original content. Budget is rising to billions, INCREASING next year. By 2020 original content and licensed content could be mixed 50/50. Meaning they are actively looking/creating content for original stories. This is promising for storytellers a like! Netflix are looking for more content as it pushes for simpler licensing agreements. 

“Licensing arrangements with outside TV and film distributors have a fixed term, and thus represent a recurring cost if you want to continue offering their content in your library. Original content is a one-and-done expense (though admittedly higher up-front), which then permanently continues to the breadth and size of your video catalog.”¬†Source

Netflix also have to compete with other hubs that stream the same content, they have to stand out. Making there own content they have a unique selling point. The original content they have been creating so far has been well received! Another reason as to why Netflix (as an example) can produce content and know what people like, is because they have all these statistics that tell them what sort of film/series does well. They have all these figures which they can use to put into the films/episodes they develop.

“If original series and specials are the cause of the growth, it would explain the high¬†prices Netflix is willing to pay for them….this summer, it¬†released its most expensive show yet,¬†The Get Down, earlier this year, which allegedly cost $10 million per episode. ”


‚ÄúThe Internet allows us to reach audiences all over the world and, with a growing base of over 86 million members, there‚Äôs a large appetite for entertainment and a diversity of tastes to satisfy,‚ÄĚ Netflix said in its memo.”


Netflix Original “The Crown” released this year.

Netflix are taking on TV and Film, and it shows that online streaming hubs could be in the future the place to promote new animation series and story ideas. These other sectors will allow for more creativity.

CFO David Wells ¬†‚ÄúThe nice thing about the platform is it allows a lot of creative freedom,‚ÄĚ allowing for episodes of varying lengths.¬†Source

Yet it hasn’t all been plain sailing, when Netflix raised the price in the US they did not expect as many cancellations. The rise in price per monthly is so that the content can be higher budget. Source

Netflix: Original Content ‘Stranger Things.’ Is very popular, this show is set for a season 2 after demand for more!

What does this mean for the animation industry? Well, as we know Netflix and other online streaming services show animation. In fact the push for this content has been momentous with Netflix securing a deal with Disney, the need to fulfil the family market is very much needed as with the original series! Watership Down is being re created by Netflix partnered up with the BBC. Cartoon Saloon developed Puffin Rock, with such a huge fan following now developing season 2. There is so much more opportunity to make content for a more variety of audiences.

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Amazon, also another place where film/tv series are streamed is also fighting for more original content. There is a section on Amazon where you can submit an idea for consideration. This allows for creatives an opportunity in to the industry.

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Studios and Companies

Cartoon Saloon

Cartoon Saloon is a studio which I have come to admire immensely. They work in 2D but their work focuses on storytelling and the incredible artwork. The films I have watched have been thrilling and told beautifully. They have been compared to Ireland‚Äôs studio ghibli and we most defiantly see more from them.¬†Concentrating the artistic skills and experience of the company’s core creative founders, Cartoon Saloon continues to tell stories for the screen, aligning with artists and partners with whom they can grow and learn.‚ÄĚ

I would love to learn from this studio they are small but are getting noticed, the hard work they put in is showing and they should be applauded for the way they can tell a story differently to that which is mainstream in cinema now. The characters they animate and create specifically caught my attention. There work has become some of my favourite animations.  I watched Song of the Sea for the first time this year and it is not my favourite animated film I have seen this year. The stories usually thus far contain Irish mythology and feel magical and historic. Below are some GIFS of the studio.

Secret of Kells (2009) Directors Tomm Moore and Nora Twomey
Oscar nominated Song of the Sea (2014) Directed by Tomm Moore
Oscar nominated Song of the Sea (2o14) Directed by Tomm Moore
Oscar nominated Song of the Sea (2014) Directed by Tomm Moore
Concept art for Song of the Sea (2014)
Concept art for Song of the Sea (2014)
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The founders of Cartoon Saloon, all have played a huge role in shaping the studio to what it has become. ¬†All three met whilst studying Animation at college. All three provide knowledge¬†of particular expertise. Tomm Moore, directed two of the most successful films of the studio: “Secret of Kells” and “Song of the Sea”. Currently working on his next venture: “Wolf walkers”. Paul Young, as well as being a illustrator and cartoonist, ¬†produced the same two films mentioned above. Producing two other children’s films – Skunk fu! and Puffin Rock, it’s clear Young knows how to really spark imagination of children. Nora Twomey acted as head of story on Song of the Sea, she works as the creative director at Cartoon Saloon currently. Twomey is working on The Breadwinner a film she is directing.

Job Page 

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There is no place on the website to advertise roles, but you can submit a form which asks about roles, software knowledge and your information.

I love everything Cartoon Saloon are creating currently, if I did choose to apply I would need to consider relocating to Ireland which is a big decision. The animation they are creating are truly something to be admired.

Puffin Rock children series they have created for Netflix! Not focused only on feature films. They are adapting books. I feel like in order to get there attention I would need to be making  illustrations, come up with good ideas, characters and story development.

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Lupus Films

Lupus Films is a studio set up by Camilla Deakin and Ruth Fielding back in 2002!

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Ruth Fielding to the left and Camilla Deakin to the right.

The studio has gone on to work for many clients and creating some beautiful pieces of animation! Working most recently Ethel & Ernest based on Raymond Briggs tale of his parents which looks incredible! As well as “We’re Going on a Bear Hunt”, which also looks stunning! They have also worked for such clients as the BBC, itv, Channel 4, Netflix, Disney Junior, channel 5 and many more.

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The studio seem to be very considerate of developing there employee skills. With a whole page dedicated to ‘training’. Partnering up with such BFI, Creative Skill Set, Film London and creative access (Which would be good places to research into further!) It shows the priority of understanding and developing the skills of artist which is amazing.

“Lupus Films offers a fun and friendly place to work. We believe in supporting people‚Äôs personal development and nurturing talent.”



Creators of The Snowman and The Snowdog.
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In order to look for job vacancies I need to regularly check social media accounts and such websites as the Hive and Animation Base (Which I had never heard of until now). Furthermore Lupus film offer a extensive training programme, which looks most rewarding!

Animation Base

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Blue Zoo

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We’re a multi-BAFTA winning CG animation studio which crafts films, commercials, kids TV series, branded content, apps & VR experiences.”

Blue Zoo is a studio based in London, renowned for playful character animation it offers a range of work from Commercials, children’s TV, apps & VR. The studio also make in house shorts to promote a creative incentive for employees. It allows anyone to pitch an idea to which the whole studio votes for.

Above is the 2013 Xmas Shot Blue Zoo produced after this pitching process!

Blue Zoo regularly post on their social media page, meaning I usually see a post from them a day. It shows the importance of self-promotion (see on online presence tips above.)  I always end up looking at their Instagram/facebook for updates because of this fact! There seems to be a great opportunity of a variety of work.

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Blue Zoo Instagram Page


Blue Zoo Animation Studio
Chesterfield House
385 Euston Road
NW1 3AUScreen Shot 2016-12-11 at 05.28.23.pngJobs Page 


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In order to apply you must create an account. Having this job page makes it easier to keep checking the page for prospective vacancies.
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For Christmas Blue Zoo are currently uploading quick character animation GIFS using these festive naughty Elfs! I love the humour in them.


Jellyfish started as a two-man band back in 2001 and since then we have grown into one of the most respected visual effects and animation studios in the world. We now employ over 150 artists across three London studios and are as dedicated as ever to creating stunning moving pictures.

Whether we’re working on feature films like Rogue One: A Star Wars Story, or animated series like Dennis and Gnasher, Jellyfish offer an unrivalled service that blends creativity, craft and capacity.

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Seed Animation

Morgan Powel(Creative Director) and Neil Kidney(New Business/Director) founded Seed in 2003. The headquaters in London, Seed boasts a whole range of talents a portfolio of work. “They are hands-on directors with an eye for ‚Äėimaginative visual narrative, humour and wit‚Äô, with both creative and technical expertise, surrounded by a core of great support, artists and animators.” Source¬†The studio take on projects working on every stage of the animation. The clients are usually advertisement, digital or web based. The studio also produce there own short films.

There is an opportunity to send your work into the relevant category of work. Furthermore Seed other internships which is something to consider as it would allow for a development of skills, learning from others and a way to get connections.


Here is a lowdown to the ‘Job’ terms section.

Dog Ears 

Dogs Ears, in Northern Ireland, work with Cartoon Saloon and penguin, creating much of the content for Puffin Rock. (Puffin Rock is being streamed on Netflix). On Puffin Rock, Dog Ears tackle 50% of the production working on the voicing, music and animation!¬†“Our 12 strong animation team includes 3 storyboard artists who work from the scripts to create an outline of each Puffin Rock episode. Following this our animators get to work bringing each second of action to life, creating 234 minutes ‚Äď 39 episodes ‚Äď of animation over the course of the year-long production.” Source¬† See below clips of Puffin Rock.

Formed in 2010, we are a children‚Äôs media company who believe in characters and stories, everywhere ‚Äď on paper, on tablets, devices and in living rooms.


Humdinger Event

As well as Puffin Rock, Dog Ears have been working in the project called, ‘Humdinger!’ which works with providing children the chance to learn, be inspired and motivated.¬†Working on these events allow children meet there favourite authors, illustrators and storytellers. Much smaller than Cartoon Saloon, I don’t know if I would be able to make the move for the studio as it would be quite a risk. But the work they are doing is incredibly beautiful and inspiring!

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They have a form like Cartoon Saloon you can send off, to query about job positions. They seems so friendly which is really casual and welcoming when going to this section.
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Puffin Rock – ¬†Available on Netflix (It’s so beautiful, yes I did watch it, yes I am an adult- but as an animation student I have the best excuse to watch it!)

Cloth Cat Animation

Cloth Cat Animation is a studio in Cardiff, Wales. They posted recently they were looking for 2D Animators to join them. It was good to look at this as it helps me see what sort of skills or requirements such a studio are after, so when I come to applying to such jobs I know what they expect to prepare.

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Job advertisement I saw recently that shows what skills they are looking for!

The company have 11-50 employees and refer to themselves as “A skilled and experienced animation studio with expertise in the development, design and technical execution of content for broadcast series, commercials, games and web. Based in Cardiff, UK. Experts in CelAction 2D production, 3D character animation, VFX compositing and live-action/animation crossover. Credits include: Grandpa In My Pocket (Adastra Creative for CBeebies), Boj (Pesky for CBeebies, S4C & Sprout), Toot the Tiny Tugboat (Lupus Films for Milkshake!, Cartoonito & Netflix), Wildernuts (Kavaleer for RTE), Disney’s Tales of Friendship with Winnie the Pooh (Disney)”

The studio have worked on lots of work, and seem to offer a range of different avenues. From the advert it is clear 2D animation is in demand at the current time. Working on lots of TV series they have also worked on animated adaption of Raymond Briggs story, ‘Ethel and Ernest’ a bio pic of Briggs parents.¬†Perhaps with the creation of the beautiful animation, the request for 2D animation may be more predominate hence why there are looking for another 2D animator.

We’re proud to have worked on such a high-profile project here at Cloth Cat, and our talented team have done an amazing job bringing Raymond’s iconic look to life. Source

Produced by

Lupus Films, Cloth Cat Animation, Melusine Productions/Studio 352

Aired on

Cinema (Universal), BBC One (BBC Films) – Christmas 2016 (So excited!!! This looks fantastic)


Studio AKA

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Studio AKA is an animation studio based in London. The BAFTA winning studio create a mixture of truly beautiful pieces of animation. Using so many different mediums of animation they experiment with the style and the type of animation. Ranging from commercial work to charities the studio explore a range of different sectors of animation. What I really love about StudioAKA is the fact they treat each artist as unique showing all their work in mini sections for them! See below, you can see a colossal amount of work. It seems like a really adventurous place to work!

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